Skip to primary content

Tree House Humane Society

Envisioning A World In Which Every Cat Thrives

Tree House Humane Society

Main menu

  • Home
  • Website
  • Donate
  • Privacy Policy

Post navigation

← Previous Next →

ANNOUNCING OUR NEW LOGO AND BRAND REFRESH

Posted on October 1, 2019 by treehousecats

Behold!

Ta da!

After much thought, effort, and some pro bono kindness, Tree House is announcing our refreshed brand and a new logo to match our modern shelter facility and cutting-edge cat care model.

See the change in action.

We’re getting up there in years; at age 48, we thought it was time to spruce ourselves up a bit. After moving into our modern, eco-friendly Roger’s Park building built specifically for us, we decided to update our look to match. We wanted something simple and impactful that would be useful across today’s scope of social media and that was flexible enough to help advertise all of our new programs, including our TNR efforts, Cat Cafe, and forthcoming public clinic. (You’ll be hearing more on that soon.)

In place of the tree, which had been a part of our logo since the beginning, our new logo features a smiling, content cat that depicts what we wish to see in every cat that comes through our doors, and also those that live outside.

Look at this content little mug.

We want our look to support our new mission statement to empower communities of caregivers to protect, nurture, and support new solutions so no cat suffers. Tree House envisions a world where every cat thrives, and we feel our new logo supports that vision by clearly expressing the end goal of our work.

Executive Director Raissa Allaire had this to say about our changes: “We are so excited to finally share our new look with the world. We have worked very hard on the process internally and feel that our rebrand, combined with our updated vision, mission, and forthcoming new website, will help us better serve the cats in our care and the public who support us in our efforts. You will be seeing a lot of great new things from Tree House to enhance the lives of the animals in our community, including a new public clinic, in the coming months and years.”

A brief journey through the years.

Our new look was made possible by a collaboration with Critical Mass, a creative agency who has worked with Tree House in the past. (You may remember the Real Lives of Tree House Cats campaign from a few years ago.) We reached out to them again this spring about the project, and a small group of creatives—including Jaclyn Hammer, Evan Cole and Elizabeth Wolfe—pounced on the opportunity. The work was done pro bono and we at Tree House appreciate all of their efforts.

As the weeks go on, we will continue rolling out the new look until it is finalized. We welcome everyone to visit our shelter to see the progress, and maybe even pick up a new logo-branded item in our shop. They’re pretty sweet and your purchases help support our kitties and our mission.

We couldn’t be where we are today without your support.

Love,

Tree House.

This entry was posted in Uncategorized and tagged logo, new logo by treehousecats. Bookmark the permalink.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Proudly powered by WordPress
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT