Shimmy (above) says, “Listen up!” That’s right, yes, your eyes have not deceived you: Tree House has won not one, but TWO national awards for our work in social media! The “work” in question? Real Tree House Cats!
The Real Tree House Cats campaign is something you may have seen a time or two on our Facebook, Twitter, and Instagram this year as we prepare for our big move into our new state-of-the-art facility. The Real Tree House Cats (RTHC) campaign was the brainchild of our former Director of Operations & Programs, Ollie Davidson, and when we were contacted by an outside organization called Critical Mass who wanted to help with our digital marketing pro bono, the rest was history. Oddly enough actually, Critical Mass had been brainstorming the same idea, so you could say it was fate! So before moving forward, we want to extend a deep and sincere thank you to Ollie and Critical Mass.
Back to the story.
We submitted our Real Tree House Cats campaign, a RTHC special guest episode, and our Tree House Scratching Post blog to Blog Paws‘ coveted Nose to Nose Awards. What is Blog Paws you ask? A social media company that knows a thing or two about teaching effective and responsible social media to bloggers, humane societies, and pet enthusiasts! They are the go-to in the industry, and continue to grow dramatically each year. The Nose to Nose Awards ceremony is part of Blog Paws’ rather popular annual conference- and we were thrilled to attend!
We’re proud to share that we actually received nominations for all three of our submissions: Best Cat Blog, Best Use of Social Media by a 501(c)3, and Best Pet Blog Video. This year, this esteemed award ceremony took place all the way in balmy Phoenix, AZ, where the average temp reaches 114 degrees every day! You could say there was a bit of an adjustment period for this midwestern Tree House staffer….
The 3-day conference was jam-packed with educational seminars, professionals from a myriad of fields, and excellent food, to say the least. This amazing opportunity to network with various other individuals brought about new connections, relationships, and a million different ideas about how to implement innovative social media methods. But of course, we were most excited for the main event – the Nose to Nose awards!
Twelve distinct categories, 48 incredible nominees, hundreds of anxious bloggers and pet owners wondering who will walk away with that coveted award; the air was thick with excitement and anticipation! The awards were presented: Best Cat Blog went to The Conscious Cat (cue gracious loser face, a la Rachel and Joey from Friends). Then came Best Pet Blog Video, where our episode The Interview was nominated (you can see all the nominees for all the categories here). Drum roll, please…We won!
Complete shock is one way to describe it, but humbled gratitude sums it up best. We want to take a moment to reiterate some thanks: to Merrick Pet Care, a thousand – no a million – thank yous for your ongoing support of not only feeding our cats, but for also sponsoring this particular award. We are immensely fortunate to be partnered with you! And to my colleague Natalie Alms, I could have and should have went on far longer about how awesome and absolutely integral you are in keeping this campaign alive and for shooting this and all the RTCH videos – so thank you again for being amazing, creative, and tireless in your efforts to be awesome!
Just moments after I took my seat, the next category was up: Best Use of Social Media by a 501(c)3. A highly coveted award, and a difficult one to win (as maintaining a thriving social media presence while trying to adopt out animals, educate the public, and expand programs is not the easiest thing to do, but a very fun challenge!). When Tree House was announced as the winner – I know it’s cliche – but I got a bit choked up. My speech was essentially a “copy & paste” from the mere moments before when I was on stage accepting the award for The Interview RTHC episode.
So here we are, still humbled and excited by these amazing recognitions that now sit handsomely on our distinguished fireplace (the oldest fixture in our 40 plus year old home). With all the work that went into our Real Tree House Cats campaign and that continues to each day, we are inspired to do bigger and better things. Be sure to (binge watch) all our RTHC episodes to date, and keep an eye out for more fun to come!
Posted by Chelsea A.