After much thought, effort, and some pro bono kindness, Tree House is announcing our refreshed brand and a new logo to match our modern shelter facility and cutting-edge cat care model.
We’re getting up there in years; at age 48, we thought it was time to spruce ourselves up a bit. After moving into our modern, eco-friendly Roger’s Park building built specifically for us, we decided to update our look to match. We wanted something simple and impactful that would be useful across today’s scope of social media and that was flexible enough to help advertise all of our new programs, including our TNR efforts, Cat Cafe, and forthcoming public clinic. (You’ll be hearing more on that soon.)
In place of the tree, which had been a part of our logo since the beginning, our new logo features a smiling, content cat that depicts what we wish to see in every cat that comes through our doors, and also those that live outside.
We want our look to support our new mission statement to empower communities of caregivers to protect, nurture, and support new solutions so no cat suffers. Tree House envisions a world where every cat thrives, and we feel our new logo supports that vision by clearly expressing the end goal of our work.
Executive Director Raissa Allaire had this to say about our changes: “We are so excited to finally share our new look with the world. We have worked very hard on the process internally and feel that our rebrand, combined with our updated vision, mission, and forthcoming new website, will help us better serve the cats in our care and the public who support us in our efforts. You will be seeing a lot of great new things from Tree House to enhance the lives of the animals in our community, including a new public clinic, in the coming months and years.”
Our new look was made possible by a collaboration with Critical Mass, a creative agency who has worked with Tree House in the past. (You may remember the Real Lives of Tree House Cats campaign from a few years ago.) We reached out to them again this spring about the project, and a small group of creatives—including Jaclyn Hammer, Evan Cole and Elizabeth Wolfe—pounced on the opportunity. The work was done pro bono and we at Tree House appreciate all of their efforts.
As the weeks go on, we will continue rolling out the new look until it is finalized. We welcome everyone to visit our shelter to see the progress, and maybe even pick up a new logo-branded item in our shop. They’re pretty sweet and your purchases help support our kitties and our mission.
We couldn’t be where we are today without your support.
Note that he’s clearly snuggling some kittens, which we at Tree House have dubbed “The Donuts.”
You see, we pulled Stan from CACC, our city shelter, and found that four kittens had decided he was their new mom. It’s rare to see a male cat so receptive to the charms of kittens, but here we have proof in Stan, a fellow with a kind heart but a stoic demeanor, willing to let kittens try to suckle his nonexistent milk. Have a look:
The kittens and Stan need a bit of medical care for upper respiratory infections, so they’ll be in foster for the next few weeks. But after that, LINE UP! These guys are going to go like hot cakes, and to further sweeten the deal, ::insert drumroll here::
Hear ye, Hear ye! Tree House will be the official beneficiary of the New York Cat Film Festival this coming September 10th, 2019! But what does this mean?!
It means that 10% of every ticket sold to people interested in watching 2 hours of delightful cat documentaries will be handed over to our trusty shelter and used to enrich of the lives of the cats in our care.
If you’re unfamiliar with it, The NY Cat Film Festival is an annual celebration of the cats who share our lives, through short films from around the world that inspire, educate, and entertain, benefitting local animal welfare groups that bring people and pets together. The programming is designed for adult audiences but can be enjoyed by all members of the family, including mature children. Topics include Samantha and the Rock Cats, Harold “Cat Man” Sims, a professional cat groomer, and loads of other cat-related stories.
Once again, Tree House will be taking part in the NBC/Telemundo Chicago Clear the Shelters big event, where we welcome many potential adopters to our location and waive all of our adoption fees for the day for kitties 6 months of age and older.
This year, we’ll be welcoming Pet Supplies Plus to our shelter, and they might have a few little surprises to give to our visitors.
Additionally, you’ll get a chance to meet and greet Saffron P. Sorbet, better known as Saffy P, our fabulous calico mascot. She’ll be dancing around and celebrating the occasion of all her furry friends finding their forever fhomes. (Sorry, but we had to keep the alliteration going.)
So, if you’re ready to adopt the love of your life, set aside some time this Saturday, August 17th between 12 pm to 6 pm and get up here to Tree House. Our kitties have all their bags packed and are prepped and ready.
Update: Post was updated at 12:38 pm CST August 16th to specify that adoption fees are waived for cats 6 months of age and older.
If you haven’t heard by now, Leonardo Pescatore, our two-year resident and carrier of FIV and FeLV, was finally adopted! We heard it might have been because of his #ChickenHatProtest when he wore a chicken hat (at his discretion, when he felt like it) to bring attention to his incredibly long length of stay. Such was the success of the chicken hat that Leonardo left instruction upon his departure to name a worthy successor in the hope that its magic will work once again. Who did he name? We’ll tell you at the end of the post, but first we need you to know something about FeLV+ cats.
Cats like Leonardo often don’t get a chance to find a home. Up until very recently, cats with FeLV were euthanized immediately upon entry to a shelter. The virus wasn’t well understood and the cats who carried it were feared.
Tree House is one of a few shelters in the world offering a safe place for cats with FeLV. You’ll notice we feature them in our Cat Cafe. Currently, we have roughly 9 spots in our shelter – they live separately in their own colonies, away from the general population to minimize any spread of the virus, which could happen for cats with underdeveloped or compromised immune systems. Each time one of these cats is adopted, a spot opens up in our cafe or adoption floor and we bring in a new FeLV+ kitty from other shelters and from foster homes.
Being the forward thinkers that we are, Tree House started wondering how we can help even more of these special kitties. We can’t increase space in our shelter, but we CAN increase space in our foster homes, and that’s where YOU come in! We need YOU to open your home to our FeLV+ waiting list.
We’ll bet you never looked at your spare bedroom or back office and thought “Man, this room is lifesaving.” Well, it is! It can absolutely save a life or two because you can fill it with an FeLV+ cat that we can pull from another shelter and take into the Tree House family. The cats can then be transferred onto our floor when space is available, OR they can be adopted right out of your home as part of our Home Base program. Either way, we all win.
And what’s the “Sweet Perk” mentioned above? Anyone who agrees to foster an FeLV cat gets free admission for life to our Cat Cafe and 10% off any drinks. That’s a pretty impressive club to be a card-carrying member of, we think.
It happened – the first-ever Tree House Cat Walk Pub Crawl event took place on July 27th, 2019 and it was a success! Thanks to everyone’s efforts, including all of our supporters, we were SOLD OUT two weeks before the date. Over 250 people got together to have fun, try some tasty drinks, and support Tree House’s vision to see every cat thrive. Here are some other major successes connected with the event:
Two of our sponsor cats, Leonardo Pescatore and Adam(o), were adopted! #TeamLeoCat and #TeamAdamoCat can celebrate big wins. That just leaves Cleopatra, our darling Calico, here. She’s waiting and she’s ready, so send everyone you know to meet her! And, since she’s still here, you have one more chance to donate in her name to help her and other cats like her get that one thing they’ve been waiting for: a home.
We Raised: Just over $20,000!
There are winners! Scroll down to the end of this post to see if you won one of our fantastic prizes.
A special thanks goes out to all of our sponsors and our host bars, to Wow Bao for donating a post-event snack for everyone, and to all of our attendees for being available and ready to support. No event can be a success without you. Our kitties send their love and thanks to you all!
Thank you to everyone who purchased a ticket to Cat Walk. It is officially a sold out event! Therefore, there will be no on site ticket sales (Insert sad face here), but there are still two things you can do: 1) Support a Cat Walk cat and donate in their honor and 2) Wait until next year!
If you were lucky enough to snag a ticket, here are some things to look forward to!
Free tour of Empirical Brewery and the chance to meet some of Tree House Humane Society’s very own Cats At Work! Show your blue Cat Walk wristband for entry. Space is limited. 20 person maximum per tour. Available times: 2:30pm, 3:00pm, 3:30pm, 4:00pm, 4:30pm, 5:00pm
Activities will be held at each bar from 2-5:30pm
Use #THCatWalk to share the fun!
We invite you to join us for a final toast at 5:45pm in the back of Empirical Brewery for celebrations and a free and delicious bao, courtesy of Wow Bao (vegetarian options available).
You’re already a winner if you’re going to Cat Walk, but you don’t want to miss out on these exclusive raffle prizes! To be eligible to win, all you have to do is have your “passport” stamped (which you will receive at the beginning of Cat Walk), at each of the four participating bars. Who doesn’t love free stuff?
Some of our prizes include…
A one-night stay for two at the Drake Hotel
Two tickets to a Cubs game (Section 134), donated by Michael Gerhardt from ReMax
Two club seats to a White Sox game (with Stadium Club Access), donated by Barry and Bobbi Ann Fulk
Two cocktail class passes from KOVAL Distillery
Four distillery tour and tasting passes from KOVAL
Two tickets to a performance at the Joffrey Ballet
Two tickets to a performance at Victory Gardens
Dinner for two at Ramen-san, Sushi-san, and Il Porcellino (three prizes – $100 value each)
Seven $25 gift cards to Two Dots and a Dash
A pet lovers’ gift basket, including a $20 gift card to Jameson Loves Danger
Submit your completed passport at any Cat Walk venue to enter. Winners will be announced July 29. Surprise mini prizes will be given out to everyone at each bar just for attending.
Tree House would like to give a special thank you to all of our incredible friends and partners who have graciously donated to our raffle and helped make this possible!
Three special cats who are looking for homes need your help. Choose your favorite and let everyone you know know that you are going to be walking in their honor. Share their names, share their stories, and share that you care! Choose from:
Adam(o) (left) arrived at Tree House in dramatic fashion, aboard an aircraft filled with 180 other cats and dogs seeking refuge from the Oklahoma storms. He is one of the thirty cats admitted to Tree House (he hypothesizes the “o” was added to his name to remind him of his Oklahoma roots). Adam(o) has a touch of the FIV, but you’d never know it by looking at him. He loves to cuddle and is raising awareness for his fellow #OKStormCats! Choose Adam(o) and know that there will be fireworks (tiny, furry ones) awaiting you at the Cat Walk finish line. #TeamAdamoCat
Cleopatra (middle), a charming senior kitty, would love to be your choice for the 2019 Cat Walk. Around Tree House, her own very special cat walk is famous. A little bit swagger, a little bit arthritis and neurological condition, and a little bit confidence, Cleo has some trouble with non-carpeted floors and other cats. She’d be perfect for a home with carpets (or rugs), living the life of a single cat, where she could be adored by her human. She’s been at Tree House for a while now, so choose Cleo and help bring attention to this fabulous girl so she can find the home she deserves! #TeamCleoCat
Leonardo Pescatore (right) is Tree House’s longest resident at this time! He’s been looking for a home since December of 2017, and is currently staging a quiet protest where he wears a chicken hat (at his discretion) to speak out about his length of stay. Tree House has been caring for his Feline Leukemia Virus (FeLV), Feline Immunodeficiency Virus, obesity, and skin condition. While he’s no longer dealing with the obesity or the skin condition, he will still have the other two viruses for life. In spite of all of this, Leonardo is perfectly adoptable! He loves (loves) to eat and have his back scratched, and he’s really into sitting on floors of all kinds. Choose Leonardo to walk in honor of #ChickenHatProtest! #TeamLeoCat
PS. Don’t have your tickets yet? Get ’em now! We’re halfway to sold out already and t-shirt size guarantees end July 11th, as do the sweet $25 tickets. You can still get them later, but it’ll cost you and your t-shirt might be too tight. Consider yourself warned.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.